I am always amazed at how stupid authoritarian governments are in the way they manage (or try to manage) the images of their miserable countries. I went to see the Borat movie this weekend. Nothing remarkable about that, many others have gone to see this movie. But how did I ever hear about it? One day, several weeks ago, I saw the Kazakhstan ambassador in London being interviewed on the BBC because he had launched some kind of protest with the British government against the movie (insulting to the great country of Kazakhstan etc.). It was never made clear what his government expected the British government to do about the movie, since Britain is a democratic country where the government has no say in such matters. It was easier for the Kazakhs to deal with their Russian friends–the movie has been banned in Russia. But the clumsy attempt to get the movie banned in the West has only resulted in much more publicity than the makers of the movie could ever dream of. I, for one, would never have heard about Borat, had it not been for the Kazakh ambassador to the UK.
In a similar vein, a couple of weeks ago, a Danish “concept artist” Kristian von Hornsleth was attacked by the Ugandan government for a happening he had staged in some village in Uganda. In exchange for a pig or a goat, each inhabitant of the village had to officially change his or her surname to Hornsleth and be photographed showing off their new identity card. Now, I think very little of concept art, and even though I have strong ties to Denmark, I have never heard of von Hornsleth. I would probably have spent the rest of my life in happy ignorance of this “artist” had it not been for the Ugandan government’s clumsy intervention.
At least the Kazakhs have become just a tiny bit smarter. They have stopped their futile protests and have instead launched an advertising campaign on the BBC and CNN, promoting tourism. So if you fancy pictoresque oil refineries or gas pipelines, Kazakhstan is the place to go!